Pitchfork deducts points for being in an iPod commercial and for providing no hook on which to hang one's musical superiority. That's what you get when you wait until late April to print your review.
Oddly, the reviewer seems to think the Arctic Monkeys have the market cornered on British street cred which is just sort of stubbornly untrue. Not that the Monkeys aren't good. The other corollary here is Lily Allen whose songs are boy/girl, fun, filled with the minutiae of everyday life, and musically indebted to someone's father's 2 tone record collection: e.g., The Specials.
At the end of the day, the things criticized here: silliness, catchiness, music for pubs and playing darts, old school references to both the Rolling Stones AND the Stone Roses, are actually the albums greatest virtues.
