The whole Cloverfield thing has some pretty crafty marketing and the trailer has a crazy 9/11 feel to it. But here's my question: when have you ever heard of a bigtime hollywood movie being released in January? Isn't that when the studios usually dump movies they have no hope for?
It is however a good time for mid-season television, including the premier of Lost Season 4. I think Touchstone produces Lost, so that means this isn't a tie-in to the off-island conclusion of season 3. On the other hand, just think of how cool it would be to have this sort of monster movie mayhem as a consequence of all that's happened on the island.
Anyway, whatever's going on here, Paramount and Abrams are trying something pretty radical: secret greenlighting, no title, and an odd release date. Something tells me that there's more to it and I'm thinking it's TV related.
