The Washington Post has a story about Cloverfield and how companies are using the web to promote movies and television programs through online mystery games. The question now is, did Cloverfield misfire?
But after the initial rush of discoveries, fans began to question: Where is the rest of the game? Unforums.com, a forum devoted to alternate-reality games, features more than 6,000 posts -- which have been viewed about 400,000 times -- from players searching for clues since July 3, when the trailer first appeared before the "Transformers" movie.As with Alias and Lost, it's easier to create the possibility of a mystery than to explore or solve it. If you have a rabbithole, the rabbit better lead you somewhere. Otherwise, the whole scheme is just a monstrous waste of time.If they have indeed found a "rabbithole," the fans do not know how to enter, and they're left hoping that J.J. Abrams will unleash a white rabbit to lead the way.
