Tuesday, January 08, 2008

BloggingHeads and Media

A really good BloggingHeads episode on indie rock, media fragmentation, iTunes, the death of CDs, reality television, the writer's strike, and the end of scripted television. It's got everything.

Highlights:
  • Indie music was once difficult to hear about, and difficult to get ahold of even if you knew what it was. In the age of media fragmentation everyone already knows everything so there are no surprises, it's easy to hear new bands, and so there's no coolness factor.
  • Baby Boomer Pathetic Fallacy: "It [music, movies, TV, etc.] no longer speaks to me, I no longer understand it, therefore it's not as good as it used to be."
  • iTunes did not curb illegal downloading. It killed off CDs.
The guy from Viacom seems like a nice guy but everything he says about the TV industry is evil:
  • Television survives because people like it and they hate doing other things like reading.
  • Staffing on most shows is bloated and people who make their careers doing it probably won't last.
  • Once the writer's strike is settled, companies will hire fewer writers.
  • Scripted TV survives because advertisers think it's classier than reality TV.
  • We're down to 4 sitcoms from 30, and they aren't very good.
  • Reality shows are the new profit centers in TV. Reality show celebrity tours are the new back end profit (as opposed to the old model of reruns through syndication).
It would be nice to hear them say more about things like TiVo, TV on DVD, the HD DVD wars, etc. In the meantime, this was very enlightening stuff, especially for people who like things like indie music, reading, and scripted TV and movies.