Friday, July 09, 2010

LeBron React: Never Has Being a Sports Fan Felt So Stupid -- The Sports Section

This is what happens when it's all about the money:
That trust felt broken tonight. Not because LeBron James went to the Heat, even though he referred to his destination as "South Beach," not "the Miami Heat and their fans." Not because LeBron James didn't go to the Knicks, even though of all the cities he mentioned enjoying during this free agent "courtship," New York was the one he omitted. Not even because LeBron was so, so cruel to Cleveland, not once thanking the fans who made him into what he was, the fans who have to wonder if their absurd investment in their sports franchises will ever be rewarded. No, tonight, it felt like everyone involved — LeBron, ESPN, Bing, the University of Phoenix, Stuart Scott, the man who once chastised fans for having the audacity to boo, Jim freaking Gray — treated the millions of people watching like stupid, mindless consumers, empty lemmings ready to follow Sport into the abyss. Here, here are the Boys & Girls Club props. Here, here is your search engine. Here, here is your online college, Here, here is your Athletic Hero. Eat. Eat. Consume. You like it. You love it. You'll always come back for more.