Wednesday, November 10, 2010

Republicans Love 'Breeder' Shows, Democrats Love Mad Men, Says New TV Study | Movieline

Politics and TV habits:
As it turns out, popular shows are watched by Republicans! The Amazing Race, Modern Family, American Idol, Dancing with the Stars and The Big Bang Theory, among other Nielsen thoroughbreds, have a larger number of Republican fans than Democrat ones. The reason for this? Basically that Republicans like rooting for a winner. (No wonder so many Yankees fans are also Republicans.)

On the flipside, “critically acclaimed” series like Mad Men, Dexter, 30 Rock, Friday Night Lights and Parks & Recreation are watched by Democrats. So, the losers. Of course the fact that Democrats might consider themselves “too cool for school” is only half the issue, according to John Fetto, senior marketing manager for Experian Simmons.

“The big shows with mass appeal tend to have above-average scores from Democrats and Republicans but with higher concentrations of Republicans. Looking at the Democrats side, I don’t mean to make light of it, but they seem to like shows about damaged people. Those are the kind of shows Republicans just stay away from.”

I would have been happier with the shorter version: Republicans watch shows that are stupid; Democrats watch shows that are smart.