I'm barely half way through Monday and the news of the upcoming Radiohead album already has the stale taste of a Cloverfield rumor or a Lost spoiler.
Radiohead wants to turn the record industry on its ear, but Apple managed to do that in their absence and without the need for fake websites. In the end it's just marketing, and Radiohead's moment of consumer protest seems to have passed them by.
The real question is not how to sell the new album, but whether In Rainbows will actually be any good.
